Lists and Tools

How to use the “Opt in” and “Opt out” options while creating a list?

When you create a new list, you’ll come across these options: –  

create new list

Here is what each option suggests:  

Opt-in: – Opt-in refers to users entering their information to subscribe to your emails.  

  • Single opt-in: – “Single opt-in” option will not send confirmation to your subscribers.  
  • Double opt-in: – “Double opt-in” option will send confirmation to your subscribers.  

Opt-out: – Opt-out refers to a user unsubscribing to your emails.  

  • Single opt-out: – “Single opt-out” option will not send confirmation to your unsubscribers.  
  • Double opt-out: – “Double opt-out” option will send confirmation to your unsubscribers.

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