What are transactional emails?

Transaction emails notify the status of a transaction that the user has initiated. This can include:

Payment notification (success, failure, escrow, pending, etc.)

Transit notifications (packing, shipping, delivery, etc.)

Refunds

Renewal updates or reminders

Order / subscription confirmation

Reset password and more…

What is the difference between Marketing emails and Transactional emails?

Marketing Emails are initiated by brands/companies to attract users’ attention toward their products/services. In contrast, Transaction Emails are sent in response to the activity undertaken by the user.

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