Email Campaigns
IN THIS ARTICLE
What are transactional emails?
Transaction emails notify the status of a transaction that the user has initiated. This can include:
- Payment notification (success, failure, escrow, pending, etc.)
- Transit notifications (packing, shipping, delivery, etc.)
- Refunds
- Renewal updates or reminders
- Order / subscription confirmation
- Reset password and more…
What is the difference between Marketing emails and Transactional emails?
Marketing Emails are initiated by brands/companies to attract users’ attention toward their products/services. In contrast, Transaction Emails are sent in response to the activity undertaken by the user.
