Deliverability
IN THIS ARTICLE
What is Email Deliverability?
When you send an email as a part of a business email campaign, there are chances that your email may land in the spam folder, get filtered, or not reach the recipient at all.
Email Deliverability means your email’s ability to reach your audience safely and intact.
When you send an email to your colleague, it is one-to-one communication. However, when you run a campaign, you establish a one-to-many relationship. Thus, the likelihood of successful email delivery is significantly higher in the case of one-to-one communication.
What factors can affect/improve my Email Deliverability Rate?
A range of factors are known to affect or improve the Deliverability Rate of an email campaign. Here are the some of the major ones: –
- Recipient’s consent
Having the recipient’s consent to send them emails is the number one rule in the book of white hat Email marketing techniques. If you send emails to a user who has never given you their email address willingly, there are high chances that they will either unsubscribe or mark your email as spam.
- Relevance of your emails to the recipient
Are you sending your content to the person who wants to read and benefit from it? If your email address doesn’t provide relevant information to your user, they are likely to unsubscribe from your list.
You can use the “Sync” and “Split” tools from your ReachEngine dashboard to segment your lists and avoid being irrelevant to your subscribers.
- Frequency with which you send your emails
The more emails you send, the more likely you are to be suspected by the email providers like Gmail. Email providers also examine the sender’s bulk emailing pattern to identify spam, if any. They also set up Spam Traps to block the spammers.
- Supervision of bounces, unsubscriptions, etc.
A range of factors are known to affect or improve the Deliverability Rate of an email campaign. Here are the some of the major ones: –
